1、Discover the current communication trends for platform businesses based on B2B interactions fulfilled on our platform for platforms.65 billionB2B platform interactions65%increase in security and authentication solutionsPlatforms Messaging Trends 2024MESSAGING TRENDS 2024/platformsintroduction2Effici

2、ency,security,and convenienceFor this report we analyzed over 62 billion interactions that we facilitated between platform clients and their end customers to track how platform businesses are evolving their offerings through diversification and providing a more customizable service.We are confident

3、that our findings will help your platform business to become more efficient and provide greater choice and convenience for your clients.2023 was a pivotal year in the world of business messaging and customer experience.Continued developments in the field of conversational customer experience coupled

4、 with the rapid evolution of generative AI has led to advances that will have long-lasting implications for the way that people and brands interact.People are using more communication channels than ever before and want to use them interchangeably.While this is convenient for consumers,it poses a cha

5、llenge for businesses that need to build flexibility into their messaging strategies to cater for the myriad of customer preferences and expectationsThis is where platform companies that are specialists in facilitating business communication can add clear value?By partnering with a specialist platfo

6、rm provider,the business doesnt have to invest a large amount of time and resources into building their own products and supporting infrastructure,therefore speeding up their time to market?It allows them to unify multiple applications and/or communication channels in one place and get accelerated a