1、The Challenge of Greenwashing:An International Regulatory Overview2The Challenge of Greenwashing:An International Overview 2024 Copyright owned by one or more of the KPMG International entities.KPMG International entities provide no services to clients.All rights reserved.The Challenge of Greenwashi

2、ngGreen Claims:Real commitment or marketing stategy?Consumers,investors,regulators and the public in general are increasingly demanding transparency and sustainable practices from companies.This trend is having significant impact on companies around the world,as they react adopting ESG commitments p

3、ublicly.As a result,the global market expects changes in organizations behaviors and messaging around sustainability.“Sustainable”,“carbon neutral”or“net-zero waste”are green claims that have been added to many products and services around the world.It also serves companies to effectively communicat

4、e some of their ESG commitments.However,are their claims really substantiated?In some cases these claims are not fully based on facts or substance.This paper aims to show the risks that unsubstantiated or misleading information and claims on sustainability may trigger for corporates and governments.

5、Greenwashing accusations may have relevant reputational and legal risks for companies.Moreover,while international standards are being developed,such as the IFRSs ISSBs or the EUs ESRSs,the landscape continues to be immature adding to the challenge for companies trying to avoid greenwashing.As preve

6、nting greenwashing practices is becoming a priority for regulators and supervisory authorities,an overview of the main regulations in 25 jurisdictions is given showcasing the general trends.Lets kick off with some numbers:IntroductionOrigin and definitionRegulatory definitionGreenwashing practicesMa