1、The emergence of the digital franchiseA lookback at the trending topics,top creators and songs of the year from across the globe,helping establish a perspective for the year to come.GLOBAL CULTURE&TRENDS REPORTAs the end of 2024 arrives,it provides an opportunity to look back at the things that were

2、 popular during the year.The greater opportunity,though,is to look forward,informed by the things weve learned.The year-end Global Culture and Trends Report reveals lists of the years trending topics,top creators,and top songs across 12 countries.It will also examine cultural and creative shifts rep

3、resented within those lists,which will help establish a perspective for the year to come.Reflecting on the past year on YouTube reveals another step in the evolution of pop culture:our major shared experiences and cultural touchstones are now propelled by franchises and properties originated by crea

4、tors and adopted by online communities.And the evolving way those cultural moments are created,experienced and shared is driving their popularity.Take,for example,Amazing Digital Circus,which appeared on 8 of 12 of our countries trending topics lists.Over the course of a year,Glitch released just th

5、ree episodes of creator Gooseworxs animated series,and in that time,it has become arguably one of this years most influential pieces of intellectual property,driven there entirely by the shared passion of its creator and its newly-minted global fandom.The emergence of the digital franchiseThe Roblox

6、 fashion experience,Dress To Impress,which appears on 3 countries trending topics lists,experienced a rise to prominence just as swiftly.Although released just last November,its popularity with creators and fans sent it soaring above more traditional video game releases.The Paris 2024 Olympic Games