1、DATA-DRIVEN SALES STRATEGIES:PRECISE EXECUTION FOR COMPETITIVE ADVANTAGEINTRODUCTION 3KORN FERRYS KEYS TO PRECISE EXECUTION 8SALES METHODOLOGY 10SALES TRAINING AND COACHING 15SALES TECHNOLOGY 17CONTENTS2INTRODUCTIONRECENT DATA FROM KORN FERRY STUDIES IS SHOWING THE MAJORITY OF SALES STRATEGIES USED

2、IN TODAYS MARKET ARE NO LONGER WORKING:6%REVENUE ATTAINMENT HAS DECREASED BY APPROXIMATELY 6%SINCE 2019SALES CYCLES ARE NOW LONGER AN INCREASE BETWEEN TWO AND SIX MONTHS*Sales Maturity Survey 2024,Buyer Preferences Study 2021,Sales Landscape Survey 20235%WIN RATES HAVE DROPPED BY APPROXIMATELY 5%IN

3、THE PAST 3 YEARSSALES ARE MORE LIKELY TO FALL THROUGH DUE TO BUYER PARALYSIS FEAR OF MAKING THE WRONG DECISIONTHE DECISION-MAKING PROCESS NOW INVOLVES MORE STAKEHOLDERS(AVERAGE OF 6-8)34SELLING NEEDS TO BE APPROACHED DIFFERENTLY,AND THAT DEMANDS NEW SKILLS FROM THE SELLER.Great salespeople will alwa

4、ys be worth their weight in gold But these numbers show that selling needs to be approached differently,and that demands new skills from the seller.It means the art of selling needs to be supported by the science,so sellers can refine their selling according to data evidence that takes them in the r

5、ight direction and identifies the right opportunities.In this eBook,well look at how a data-driven and AI-enhanced approach to sales can meet the challenges of selling in todays business world.Find out how data can give your sellers a genuine competitive advantage with real-time insights unachievabl

6、e until recently for superior decision-making potential.See how it can keep your entire sales team synchronized with a common language and working to a strong methodology that helps them efficiently overcome the challenges and insecurities of selling today.This is what we call precise execution.45WH