波士顿咨询:2024适应新现实:游戏产业升级之路研究报告(英文版)(18页).pdf

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波士顿咨询:2024适应新现实:游戏产业升级之路研究报告(英文版)(18页).pdf

1、DECEMBER 2024Leveling Up for the New RealityThe Gaming ReportThe gaming industry was enjoying rapid growththen a postpandemic correction hit Sources:Ampere Analysis;IDC;BCG analysis.Note:VR=virtual reality.Because of rounding,the numbers may not add up to the totals shown.1VR includes only Meta Ques

2、t game sales;other VR game sales are included in the PC or console categories.2Includes handheld devices,depending on their operating system.(For example,Steam Deck falls into the PC category,and Nintendo Switch falls into the console category.)GLOBAL GAMING REVENUE BY TYPE($BILLIONS)647585107114107

3、10829343443444143333332333636376911131720242017201820192020202120221202313115016319721120421411Ads in mobile games26Cloud and VR1120PC22Console2 7Mobile 9CAGR,20172023(%)+13%+1%Future growth will be more modest,as double-digit rates are unlikely to returnSources:Ampere Analysis;IDC;BCG analysis.Note

4、:VR=virtual reality.Because of rounding,the numbers may not add up to the totals shown.1VR includes only Meta Quest game sales;other VR game sales are included in the PC or console categories.2Includes handheld devices,depending on their operating system.(For example,Steam Deck falls into the PC cat

5、egory,and Nintendo Switch falls into the console category.)GLOBAL GAMING REVENUE BY TYPE($BILLIONS)Ads in nonmobile games56Ads in mobile games7Cloud and VR116PC22Mobile 4Console23CAGR,2023-2028E(%)108113118124130137434345474850373739394041242628313234+5%12023022024E022025E122026E232027E232028E214221

6、232243254266Sources:Ampere Analysis;Statista;annual reports;BCG analysis.Note:AR=augmented reality;VR=virtual reality;UGC=user-generated content.1Excludes hardware.2Based on companies estimates of developer payouts.Emerging platforms are gaining momentum,but they will remain niche markets while the

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