1、WATCHMarketResearchTrends2 /Qualtrics 2025 MR Trends Report /IntroductionIntroductionLIVING IN THE AGE OF INTELLIGENCEThe use of AI in market research is not just a passing fad;its a fundamental shift here to stay.The companies who fully embrace its capabilities will be better equipped to predict tr

2、ends with greater accuracy,improve team efficiency,refine strategies for designing captivating UX,and so much more.Were living in the age of intelligence and the need for data-driven decisions is at an all-time high.Research teams are better equipped than ever to deliver more impactful insights at i

3、ncreased speeds.But as technology continues to evolve,so too does the way people interact and engage with brands,shaping how effective research can be.Our data shows researchers have answered the callfinding new ways to conduct the kind of research that is leading to effective decision making.Theyre

4、 delivering better research in a multitude of ways,such as incorporating more digital tools in their qualitative research,gaining cost-effective feedback at scale,and incorporating synthetic data sets into their research for enhanced accuracy and increased sample diversity.The result?More budget.Mor

5、e freedom.And more buy-in at the executive level.In this report we look at how AI is allowing research teams to uplevel the work they do and identify the key priorities for 2025.We then provide guidance on what actions your organization can take in order to use research to shape strategy.3 /Qualtric

6、s 2025 MR Trends Report /Meet the expertsAli Henriques Global Head of Research Services QualtricsAlexia Moreno Lead Researcher of Research Services/QualtricsEmily Geisen Principal XM Scientist QualtricsFrances Chen Principal Product Marketing Manager/QualtricsRachad Davis Lead Strategy&Research Cont