1、A Blueprint for Predictable PipelineHow to drive engagement across the customer journey to achieve measurable resultsContentsIntroduction 3Stages of the customer journey 11 Creating content for predictable pipeline 18What a predictable pipeline marketing campaign is 22The future of the revenue marke

2、ter 272It takes the effort of an entire organization to achieve quarterly revenue targets,but achieving those targets consistently to ensure year-over-year growth?Thats predictable pipeline.When successfully implemented,a predictable pipeline model aligns and integrates sales,marketing and customer

3、success efforts to generate steady qualified leads and seamlessly move them throughout the entire buying journey.Now youre expecting the myth busters team to charge into your(home)office and shatter the notion of this seemingly unattainable framework.Well,guess what?Theyre not coming.The fact is tha

4、t building a marketing program that delivers repeatable,scalable and predictable results is not as hard as you may think.From establishing measurable revenue targets to integrating sales and marketing teams,optimizing tech stacks to delivering thoughtful campaigns and personalized content journeys,a

5、 predictable pipeline framework ensures your organization achieves optimum results quarter after quarter and year after year.So,how can you get started with a predictable pipeline model?Well,youre looking at it.This e-book will provide you with a high-level overview on building an organizational str

6、ucture in which every member of the marketing,sales and customer success teams take on equal revenue responsibility and work strategically,efficiently and cost effectively to close deals and drive measurable revenue.Read on to learn more.Introduction:Achieving predictable pipeline through a customer