1、Conversion RateOptimizationPlaybookeBook title1Chapter 13Chapter 416Conclusion32Chapter 25Chapter 528About Contentsquare33Chapter 38Table of contents2Subsection7Subsection9Subsection11Subsection13Table of contentsThe Contentsquare guide to conversion rate optimization(CRO)1The secret to maximizing g

2、rowth38 steps to improve your site and product conversions16Conclusion32Why focus on CRO?5CRO in the wild:3 examples of conversion rate optimization28About Contentsquare33What does CRO look like in your industry?8Table of contents2Is Google Analytics helpful for CRO?7CRO for ecommerce9CRO for SaaS11

3、CRO for FinServ13Conversion Rate Optimization Playbook2Conversion Rate Optimization Playbook3IntroductionA million people visiting your site is great.but how many can you turn into customers?If you could get your users to say yes more often,what would that mean for your business?The secret to maximi

4、zing growthEvery time a user visits your website or app,they make a series of rapid-fire decisions.Do I want to browse the latest offers?Do I need the premium product,or the deluxe one?Should I buy it right now?Users go through dozens of these micro-decisions before making a purchase,and every time

5、they say no,you lose a sale.But,by systematically reducing and simplifying these decisionsand by making the yes more temptingyou can get more users to progress towards the finish line.Thats what conversion rate optimization(CRO)is all about.Its about creating more helpful,intuitive,and pleasing expe

6、riences so that more users convert from one stage to the next.These conversions could involve opening an email,navigating to a product page,clicking start my trial,and much more.And while some might seem more important than others,each of these micro-conversions are responsible for your overall resu