1、Circana,LLC|For public use1Copyright 2024 Circana,LLC(“Circana”).All rights reserved.Circana,the Circana logo,and the names of Circana products and services are trademarks of Circana.All other trademarks are the property of their respective owners.The Digital Health ConsumerSeptember 2024How U.S.Con

2、nected Consumers Take Charge of Personal WellnessCIRCANA INSPIRE Circana,LLC|For public use2Circana,LLC|For public use2More than half of U.S.adults own a wearable device,including smart watches,trackers,or rings.(In some cases,owners may have more than one device.)These consumers proactively manage

3、their health with goals as varied as weight management,fitness,sleep,or managing specific health conditions.Technology offers new ways for consumers to manage their health.Phone apps allow for transparency into product ingredients and product performance,while newer forms,such as smart rings,provide

4、 additional formats for daily health tracking.Virtual health,or telehealth,allows consumers more flexible options to engage with health care professionals.Oral health is an example of a wellness category that has successfully leaned into technology,with connected devices and apps to help track prope

5、r use.On the emerging side,technology supports women in managing menopause symptoms.Those using digital health devices are valuable consumers,spending more on consumer health categories.Fitness device users spend more on digestive health,oral care,and vitamins,and they present a key opportunity for

6、growth and engagement.Executive SummaryAs consumers take charge of their health,theyre relying on and contributing to the$6.8 billion U.S.digital health market,which encompasses solutions from telehealth to smart watches.Worldwide,consumers are expanding their approach to personal well-being,creatin