1、Amadeus InsightsNavigating the Future:How Generative Artificial Intelligence is transforming the travel industryAmadeus InsightsNavigating the Future2At Amadeus,we work to make the experience of travel better for everyone,everywhere.We continue to innovate,understanding how technology can transform

2、our industry.There is perhaps no better example of this mission coming to life right now than through the deployment of Generative Artificial Intelligence(Generative AI).This is a technology that has the potential to transform every facet of what we do across the travel ecosystem,significantly enhan

3、cing the passenger experience at every step of the journey.Unlike other types of AI,which are focused on classification or prediction,Generative AI has uses in machine translation,recommendation and content creation,as well as a variety of other tasks yet to be defined.To understand where we are wit

4、h the roll-out of this new technology and,importantly,where we are heading,Amadeus commissioned Navigating the Future.This report provides up-to-the-minute insight into the role of Generative AI in the travel sector,its use cases,challenges,deployment,and more.It shines a spotlight on this most inno

5、vative of technologies.We are excited by the potential of Generative AI to make the experience of travel better.With a proven track record of deploying innovative travel technology,we are well-placed to explore the potential of this developing field in our industry.Being at the heart of the travel e

6、cosystem,Amadeus is present across all travel segments,enabling new capabilities to maximize the potential of Generative AI.We are exploring ways in which we can maximize the value of data,expertise and insights to create a unique proposition for stakeholders across the industry this is our true dif