通过自动化最大限度地提高游戏内容的相关性.pdf

1、How AI automation increases the content relevancy in Candy Crush Saga K Ltd 2024-Commercially Confidential2King Founded in 2003 200+published games,most known Candy Crush Saga,Candy Crush Soda Saga and Farm Heroes Saga Part of Activision-Blizzard since February 2016 Part of Microsoft since October 2

2、023 2000 employees currently Candy Crush Saga(released 2012)free-to-play tile-matching game 17 000 levels in Europe,teams spread across Stockholm,Barcelona,London,Berlin,Malm(check out new job openings!)K Ltd 2024-Commercially Confidential3Candy Crush Saga Tile-matching game“Match 3”Players match ca

3、ndies in combinations of three or more to progress through levels,each with unique challenges and objectives Over 17 000 levels,constantly adding new levels to the game K Ltd 2024-Commercially Confidential4Why we want to integrate AI to Candy Crush and other games?To enhance experience of players an

4、d make the game more relevant for everyone:Understanding of player preference Displaying more relevant contentIncrease players engagement,retention and social interactions K Ltd 2024-Commercially Confidential5Problem statement integration of AI solutions is challenging1.Getting the right data via tr

5、ackingThere is high data maturity for analytical puposes,but not always for AI/ML pipelines(data granularity,consistency,contextual information)2.Choosing the right way of integrationGame client built 12 years ago without thinking too much about AI automation(one has to take existing codebase to tak

6、e into account)Pipelines orchestrationData provisionModel training/re-trainingInference executionSystem monitoringData storage1.Tracking of user actions2.Prediction delivery and decision making K Ltd 2024-Commercially Confidential1.Getting the right data via tracking2.Choosing the right way of integ