1、THE MARKETERSGUIDE TO RAMADANIndonesia,2024The goal of this study was to understand Indonesian consumers outlook this Ramadan and offer marketers insights into their behavior.We set out to understand:Indonesian behavior this Ramadan Their shopping journeysThe role of mobile during this seasonvWith t

2、his,we have prepared insight-based ideas for marketers to leverage as they craft their Ramadan campaigns.RESEARCH OBJECTIVERESEARCH METHODOLOGYOn-device surveySample:n=500 Indonesian smartphone usersRespondents recruited between January 4 and 8,2024Respondents aged above 18,with different maritalsta

3、tuses and genders,and included parentsResults targeted and weighted to be representativeof Indonesias smartphone populationCELEBRATIONIN THE NATIONWith bigger budgets,multi-channel shopping journeys,and a thirst for travel,the Ramadan celebratory spirit is high this year.THE FESTIVE FRENZY AT A GLAN

4、CEQ.With respect to last year,how has your budget changed for online shopping?|Sample size:432Q.With respect to last year,how has your budget changed for offline shopping?|Sample size:432Q.Have you decided what to shop for Ramadan 2024?|Sample size:483Q.Where will you shop this Ramadan?|Sample size:

5、491Q.Where will you travel to during Ramadan 2024?|Sample size:118Spends see a spikeSpending is on the rise,with 60%of Indonesians reporting an increase in their online shopping budgets and 41%stating they would increase their offline shopping budgets.Exploring is boomingIndonesians displayed an int

6、erest in exploring their options,with 85%of them stating that they were yet to decide the brand to buy from,the products to purchase,or both.Online shopping is jaw-droppingA whopping 96%of Ramadan shoppers reported that digital mediums would be an important part of their shopping journey,thereby ind