1、Circana,LLC|For public use1Copyright 2024 Circana,LLC(“Circana”).All rights reserved.Circana,the Circana logo,and the names of Circana products and services are trademarks of Circana.All other trademarks are the property of their respective owners.Part II:Hispanics CPG Shopping Trends October 2024Im

2、pact and Opportunities for Retail ActivationCIRCANA INSPIRE Circana,LLC|For public use2 2Part II:Executive SummaryHispanic shoppers are more likely to shop in-store than online.In this report,we look to retail engagement,and how brands and retailers can further connect with these valuable consumers.

3、We also dive into the importance of understanding cultural influences,and opportunities to activate around specific holidays.Please visit Part I:Hispanics Influence on CPG in America,to learn about the size and growth of the U.S.Hispanic population,including demographics,household size and birth rat

4、es,as well as CPG spending trends and product preferences.TRENDSOPPORTUNITIES Engage Hispanics by focusing communications on natural,health or better for you and your family benefits,as well as community engagement.Highlight sensorial product attributes such as fragrances,flavors or decorations that

5、 connect with Hispanics emotional preferences.Align Hispanic social/digital media messaging with preferred apps.Hispanics over-index in their use of WhatsApp,TikTok and Snapchat,among others.Utilize bilingual messaging,and work to expand language preferences across traditional media and marketing ma

6、terials.Retailers should tailor assortments to appeal to a variety of Hispanic shopper groups,with opportunities to address specific holidays and cultural celebrations.Using country-of-origin and descriptive menus,restaurants have unique opportunities to target specific groups.While value for the mo