1、SALESFORCE2SMALL&MEDIUM BUSINESS TRENDS,6TH EDITIONSmall businesses may have small teams,but they can have a big impact.Many are high-growth,with comparable revenues to much larger competitors,despite facing the same pressures with fewer resources.As artificial intelligence(AI)evolves toward autonom
2、ous agents,SMBs have a powerful opportunity to efficiently scale their operations.AI agents can independently handle both customer outreach and back-office tasks,letting smaller businesses do more with limited resources.SMBs embracing AI today are already seeing clear returns:increased productivity,
3、personalized customer experiences,and revenue growth.Our sixth“Small and Medium Business Trends”report,based on a survey of SMB leaders worldwide,reveals how forward-looking businesses are navigating this critical moment.The report explores:How SMBs are ramping up their tech investments to level the
4、 playing field against larger competitors What separates high-growth SMBs from others in their approach to data and technology What SMBs are learning as they implement AIWith AI and data,the future looks bright for SMBs.I hope you find this research helpful as you navigate your new era of growth.Kri
5、s BillmaierEVP&GM,Sales Cloud and Self-Service&Growth Products A Letter from SalesforceSALESFORCE3SMALL&MEDIUM BUSINESS TRENDS,6TH EDITIONWhat Youll Find in This Report3,350 leaders from small-and medium-sized businesses surveyed worldwideFor the sixth edition of the“Small&Medium Business Trends”rep
6、ort,Salesforce surveyed 3,350 leaders from small,medium,and growth businesses(SMBs)those with 200 or fewer employees.The global survey uncovers:What distinguishes growing SMBs from their peers How SMBs are strategizing their tech stack to achieve their goals AIs impact on productivity and revenue,an