1、Data-Driven CompanyHow data drives innovation and competitivenessWHITEPAPER02MotivationContents07Goals of a Data-Driven Company12Data-Driven Company16How to become a Data-Driven Company24Outlook and how MHP can help youGoalsData-Driven Company5 StagesOutlook2MotivationContentsMotivationUsing busines

2、s data as a key success factorCompanies have more data and data sources at their disposal than ever before.However,these are kept in individual data silos,are not linked or are difficult to access.It is therefore often a challenge to integrate and holistically synchronize data within a company.The i

3、deal vision of a Data-Driven Com-pany,in which systematic data analyses strengthen innovation and competitiveness,remains just that for many companies:an unattainable utopia.The goal is clear,but the path to it remains a mystery.The shift in corporate culture from subjective decisions to evidence-an

4、d data-based findings is becoming increasingly vital in the face of growing competition.The rapid develop-ment in the context of generative AI adds to this.Companies that fail to keep pace here will be left trailing in the wake of the competition and may lose their relevance.do not yet treat data as

5、 a corporate asset53%have not yet created a data-driven organization69%still need to establish a data culture72%see a major challenge in adopting Big Data/AI77%Sources:Harvard Business Review,Companies Are Failing in Their Efforts to Become Data-Driven;Harvard Business Review,Why It Is So Hard Becom

6、ing a Data-Driven CompanyContentsGoalsData-Driven Company5 StagesOutlookMotivation3What should companies do now?Mission&Vision The initial challenge is to integrate data and analyses into a central strategic mission and vision that align with the corporate strategy.ProcessesThe next step is to devel