1、THE CRICKET PLAYBOOKFOR GROWTH MARKETERSMobile Advertising Best Practicesfor the 2024 Cricket SeasonForeword 01Inside the Minds of Cricket Fans 03 App Innings:Popularity andUsage During the Cricket Season 09 Perfecting the Delivery 13 The Round-up 161THE CRICKET PLAYBOOK FOR GROWTH MARKETERSForeword

2、A Moment to Connect Beyond BoundariesCelebrated by Indians and renowned worldwide,cricket has captivated Indian sport lovers for decades.In India,the cricket season is a national phenomenon like the Super Bowl is the US connecting Indians with each other and their favorite teams.Millions throng at s

3、tadiums or virtually on the internet and television screens to watch the matches with friends and family.This makes it an advertisers dream season to connect with their existing audience and potential customers.The Catch:Rising Media CostsThe competition is fierce on the field,and we are not talking

4、 about cricket.Millions of advertising players vying for consumers attention during the cricket season means heightened media costs.The challenge is that not all brands can afford to sponsor games or run ads during matches on air.Furthermore,brands need to be able to measure success with ease.To mak

5、e their presence memorable,marketers require an innovative and cost-effective approach.The Largest Field of Opportunity:MobileWhen the 2023 edition of Indias biggest cricket tournament became free to view on OTT and millions tuned in,the digital space particularly mobile became even more lucrative f

6、or advertisers.Even if people watch the match on larger screens,the mobile,being an always-on device,is the second screen.People constantly turn to it for match updates,running errands,browsing merchandise,ordering food,or calling friends and family to share match moments.And now,with the emergence