1、WITHWINNINGAIModernMarketingReckonerINDEX01020304060912131519212324252830ModernMarketingReckonerINTRODUCTION Artificial Intelligence-Created and Powered by Human Intelligence Bad Ingredients Spoil a Great Recipe-Lead With High-Quality Data To Excelin AI Foreword by Aseem Kaushik,Country Managing Dir
2、ector,Loreal India;MMA Global India Member Company.Chairmans Remarks-The AI Imperative:Transforming MarketingFrom The Ground-Up.AI IN PRODUCT&PACKAGING Role of AI in Product Design&Packaging POVs on AI in Product&PackagingAI IN PLACE,PRICE(DISTRIBUTION&E-COMMERCE)Unleashing the Power of AI:Transform
3、ing Distribution and eCommerce Bohemian Rhapsody AI:From Sci-Fi Hype to E-commerce RealityAI IN PROMOTIONAL MARKETING STRATEGIESAIs Impact on Understanding and Enhancing the Customer Journey Winning With AI The Influence of AI across the Consumer Purchase Cycle Supercharging Marketing Strategies wit
4、h AI at a greater PACE The Role and Impact of AI on Understanding the Customer Journey AI:Illuminating the Complex Pathways of Customer JourneysCreative Development with AI AI as an essential advantage for marketers Unleashing the Power of AI Revolutionizing Messaging StrategiesTHIS REPORT EXPLORES
5、THE INFLUENCE OF AI ON THE 4 KEY PILLARS OR Ps OF MARKETING-PRODUCT,PLACE,PRICE&PROMOTIONS.INDEX3133343739414344464850515255575961636566ModernMarketingReckoner Beyond the Algorithm:The Secrets of AI-Driven Messaging Success AI and the Creative Renaissance Creating Content in an Era of AIGenerative A
6、I in Marketing Reinventing Marketing with Generative AI Generative AI:The Biggest Game-Changer for Brands In The Coming Decade What AI can and cant do and what that means for marketers Gen AI revolutionizing Digital Marketing The Future of Generative AI in Marketing Impact of GenAI in marketing acro