1、AI AS GAME CHANGER The New Driving Force of the Automotive IndustrySTUDYAuthors&Contact personAuthorDr.Nils SchaupensteinerTransformation AdvisoryNils.SLeadAugustin FriedelSoftware Defined VehiclesAugustin.FLeadMatthias BorchArtificial IntelligenceMatthias.BContact PersonStephan BaierArtificial Inte

2、lligenceStephan.BAuthorMarcus WillandMobility Marcus.WAuthorPatrick RuhlandTransformation AdvisoryPatrick.RThe study“AI as Game Changer“and its summary were published by:MHP Gesellschaft fr Management-und IT-Beratung mbHAll rights reserved!No reproduction,microfilming,storage,or processing in electr

3、onic media permitted without the consent of the publisher.The contents of this publication are intended to inform our customers and business partners.They correspond to the state of knowledge of the authors at the time of publication.To resolve any issues,please refer to the sources listed in the pu

4、blication or contact the designated contact persons.Opinion articles reflect the views of the individual authors.Rounding differences may occur in the graphics.3AI as Game Changer|ContentsContents 4Table of figures 612 Key Findings 8Welcome to Change!1001.Revolution and Automotive Market Potential 1

5、102.Investment in Companies With an AI Focus 1503.Pilot Projects and Implementation 1904.AI Models,Levels,and Use Cases 234.1 The Game Changer:What Can Be Achieved With AI 264.2 Automobile Manufacturers With Low AI Investment 294.3 AI Models:Make or Buy?2905.AI Applications Along the Automotive Valu

6、e Chain 315.1 AI Operation in Vehicles and in the Cloud 355.2 AI Monetization in Vehicles 395.3 Added Value of AI Applications in Companies 4006.What the Customer Wants:The User Perspective 476.1 Use and Understanding of AI Applications 496.2 Advantages and Disadvantages Generally and in Vehicles 49