1、Southeast Asian Mobile Game Market Insights 2024 2024 Sensor Tower Inc.-All Rights ReservedSensor Tower Introduction/Overview Clarification on Revenue and Downloads Data Sensor Towers revenue figures are derived from estimated in-app purchase(IAP)revenue on the App Store and Google Play,excluding ad
2、 revenue,revenue from third-party Android app-store sales,and direct payment revenue from developers websites and other channels.Unless explicitly stated as net revenue,the revenue figures shown represent gross revenue(before platform deduction).Sensor Towers downloads figures are derived from estim
3、ated downloads on the App Store and Google Play,excluding pre-installs,duplicate downloads,and downloads from third-party Android app-store.Google Play is not available in Mainland China.This report provides an in-depth analysis of the App Store and Google Play mobile game markets in Southeast Asian
4、 in 2024,covering the overall revenue and download trends in these markets,revenue shares and trends across top game genres,download and revenue changes across different countries,as well as top mobile games by revenue and downloads.Through case study,this report will also help you decode how top ga
5、mes successfully penetrated the Southeast Asian markets.2 2024 Sensor Tower Inc.-All Rights ReservedIntroduction/Overview Overview of the Southeast Asian Mobile Game Market Popular Mobile Games and Top Publishers in Southeast Asia Case Study:Honor of Kings Key TakeawaysContents02040813193 2024 Senso
6、r Tower Inc.-All Rights ReservedOverview of the Southeast Asian Mobile Game Market4 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights ReservedMobile Game Downloads Trends in Southeast Asia from 2020H1 to 2024H1In the first half of 2024,mobile game downloads in Southeast As