1、The State ofRepresentationin CTV Advertising1H24Alltold and Innovid collaborated to bring a responsible,data-backed look at inclusivity in CTV advertising not just around tentpole and cultural events,but to find out what it looks like 24/7/365.Combining Innovids global view of the streaming universe

2、 with Alltolds groundbreaking Responsible AI technology,this report is a first-of-its kind analysis on inclusive CTV advertising done at this scale.The report breaks down the representation of six identity dimensions age,gender expression,skin tone,body size,observed sexual orientation,and visible d

3、isability from tens of billions of impressions from Innovid in 1H24.Alltolds technology annotated each detected person to uncover the percentage of people detected for each dimension and the screen time they received.Check out Q&As with Alltolds Morgan Gregory and Dentsus Tameka Linnell to deep dive

4、 into how to create a more inclusive world AND drive business results!Representation in creativeDataset Fast Facts2021 US Census:Ads with expressing people:Ads with expressing people:Top served ads of H1 Distribution of ads by screen time allocated to people with feminine gender expressions Distribu

5、tion of ads by screen time allocated to people with masculine gender expressions 105/83298/83250/50 split:masculine/feminine gender expressions%of screen time for feminine gender expression,by vertical 2021 US Census:Young adults and adults had 80+%of the screen time10%of screen time was for people

6、over age 55.This age group tends to be the most underrepresented in ads,despite making up 30%of the US population.%of screen time for older adults,by vertical Under age 30,we see more feminine gender expressions,over age 30 we see more masculineCDC data:We see small-and medium-sized bodies 93%of the