1、Unleashing the Power of AI in Analytics and Business Intelligence1 2024 TechTarget,Inc.All Rights Reserved.Back to contents 2024 TechTarget,Inc.All Rights Reserved.Unleashing the Power of AI in Analytics and Business IntelligenceJanuary 2024Mike Leone|Principal AnalystENTERPRISE STRATEGY GROUPUnleas

2、hing the Power of AI in Analytics and Business Intelligence2 2024 TechTarget,Inc.All Rights Reserved.Research ObjectivesAs organizations continue to recognize the importance of data-driven decision-making,the pace of business is preventing analytics success.The ever-increasing volume of distributed

3、data available to the business overwhelms data-centric stakeholders.As organizations struggle to gain a comprehensive picture of their data,yet another layer of complexity presents itself:rate of change.With the rate of change in the business often being faster than the rate at which data can be col

4、lected and analyzed,organizations need help ensuring the timely delivery of accurate insights based on the current state of the business.To address these challenges,organizations are turning to AI tools that eliminate manual processes to improve efficiency,promote productivity,and democratize analyt

5、ics.Whether through augmented analytics or generative AI(GenAI),stakeholders can be empowered to quickly and easily access,analyze,explore,and visualize data in a collaborative way.To gain further insight into these trends,TechTargets Enterprise Strategy Group surveyed 375 data and IT professionals

6、at organizations in North America (US and Canada)involved with or responsible for evaluating,purchasing,managing,and building analytics and business intelligence solutions.This study sought to:Identify the benefits organizations seek and realize from infusing AI into analytics and business intellige