1、GamingSpotlightH1 2024 Review Sensor Tower Inc.-All Rights Reserved2Sensor Tower+IDC+MISTPLAY|GAMING SPOTLIGHT|2024ContentsGaming trends were watchingMobile games that defined H1 2024Mobile ad trends+“Native ads”in User Generated Content(UGC)gamesUnderstanding mobile gamer ad engagement and churn fa

2、ctorsKey themes+takeaways5 51313181826262929 Sensor Tower Inc.-All Rights Reserved3Sensor Tower+IDC+MISTPLAY|GAMING SPOTLIGHT|2024Gaming Spotlight H1 2024Todays gaming market&its challengesTodays gaming market&its challengesMobile remains the largest opportunity in gaming;however,the ongoing tech in

3、dustry contraction,however,the ongoing tech industry contraction,economic uncertainty,and rising competition have added complexity to user acquisition and growth.This economic uncertainty,and rising competition have added complexity to user acquisition and growth.This has made attracting new users a

4、nd setting realistic revenue growth expectations more challenging.has made attracting new users and setting realistic revenue growth expectations more challenging.Mobile game spending projected to grow by around 6%in 2024 compared to the previous year,driven by,driven by a series of successful hits

5、and new launches across various genres.To maintain a competitive edge and avoid a series of successful hits and new launches across various genres.To maintain a competitive edge and avoid falling behind,it is crucial for mobile game publishers to stay ahead of emerging trends to understand what fall

6、ing behind,it is crucial for mobile game publishers to stay ahead of emerging trends to understand what is,and may soon be,in demand.is,and may soon be,in demand.While IP certainly plays a role in recent successful hits and mobile adaptations,gamers remain quite varied and demanding.Staying on top o