1、Digital Market IndexQ1 2024Discover the latest trends of the quarter across mobile apps and digital advertisingNote:Top publishers by app store revenue|Source:Sensor TowerSensor Tower|Our Customers10 out of the 10 top publishers trust Sensor Tower insights to grow their business Sensor Tower Inc.-Al

2、l Rights Reserved2Table of ContentsMobile App Market Mobile Market Overview Top Markets Top Categories Top Apps Top Mobile GamesDigital Advertising Market Digital Advertising Overview Retail Media Advertising Snapshot4101520232634 Sensor Tower Inc.-All Rights Reserved3Q1 2024:Mobile Market Overview

3、Sensor Tower Inc.-All Rights Reserved4About this Data:Mobile App MethodologySensor Towers Insights team compiled the download and consumer spend estimates provided in this report using the Sensor Tower Store Mobile App Insights platform.Figures cited in this report reflect App Store and Google Play

4、download and consumer spend estimates for January 1,2024 through March 31,2024.Download estimates presented are on a per-user basis,meaning that only one download per Apple or Google account is counted towards the total.Downloads of the same app by the same user to multiple devices,updates,or re-ins

5、talls of the same app by the same user are not counted towards the total.Android app install and consumer spend estimates represent downloads and spend from the Google Play Store only.Sensor Tower does not provide download estimates for third-party Android stores.Consumer spend estimates are gross i

6、nclusive of any percent taken by the app stores.Sensor Tower Inc.-All Rights Reserved5Strong Consumer Spend on Mobile Continued at the Start of 2024 Up Nearly 10%Year-over-YearThe strong bounce back on mobile has only accelerated as we enter 2024;with economic and regulatory headwinds fading further