1、Digital Market IndexQ2 2024Discover the latest trends of the quarter across mobile apps and digital advertisingNote:Top publishers by app store revenue|Source:Sensor TowerSensor Tower|Our Customers10 out of the 10 top publishers trust Sensor Tower insights to grow their business Sensor Tower Inc.-Al

2、l Rights Reserved2 Sensor Tower Inc.-All Rights ReservedNext level insights.data.ai is now partof Sensor Tower3Table of ContentsMobile App Market Mobile Market Overview Top Markets Top Categories Top Apps Top Mobile GamesDigital Advertising Market Digital Advertising Overview Retail Media Advertisin

3、g Snapshot5111621242735 Sensor Tower Inc.-All Rights Reserved4Q2 2024:Mobile Market Overview Sensor Tower Inc.-All Rights Reserved5About this Data:Mobile App MethodologySensor Towers Insights team compiled the download and consumer spend estimates provided in this report using the Sensor Tower Mobil

4、e App Insights platform.Figures cited in this report reflect App Store and Google Play download and consumer spend estimates for April 1,2024 through June 30,2024.Download estimates presented are on a per-user basis,meaning that only one download per Apple or Google account is counted towards the to

5、tal.Downloads of the same app by the same user to multiple devices,updates,or re-installs of the same app by the same user are not counted towards the total.Android app install and consumer spend estimates represent downloads and spend from the Google Play Store only.Sensor Tower does not provide do

6、wnload estimates for third-party Android stores.Consumer spend estimates are gross inclusive of any percent taken by the app stores.Sensor Tower Inc.-All Rights Reserved6Consumers Spent a Record$36.2 Billion in Q2 2024 Up Nearly 12%Year-over-YearGlobal consumer spend across iOS and Google Play surpa