1、RXNEU24RP499|November 2024WWW.RETAILX.NET2024RetailX RetailDNA Customer Value ChainEuropeIn partnership with:2|RetailX|November 2024RXNEU24RP 2024 THERETAILCRAFTPODCASTListen now to in-depth interviews with the people behind multichannel performanceThe RetailCraft podcast series looks at the who and

2、 how behind the performance of our Global Elite 1000 companies,and those who influence and inspire them.Ian Jindal shares the studio with retail leaders,RetailXs analysts and Georgia Scott of Adobe.Listen via the online player embedded in each episode,or better still make sure youre the first to get

3、 each episode.Were on Apple Podcasts,Spotify,Google or just search“RetailCraft”wherever you get your audio.The RetailCraft Podcast is published in partnership with Adobe.3|RetailX|November 2024RXNEU24RP 2024 IntroductionWelcome to the first RetailDNA Performance Value Chain 2024 report.This new form

4、at report from the RetailX team uses value chain-based analysis to explore the retail strategies and tools that retailers,brands and marketplaces use most effectively to grow their businesses when selling to Europe.These research findings are based on the RetailX Europe Top1000 2024 listing,publishe

5、d earlier this year,and assessed through the Customer Value Chain,the Product Value Chain,the Operations Value Chain and the Capital Value Chain.In this first part,we set out the value chain approach in general and focus in particular on the Customer Value Chain,which considers how retail businesses

6、 add value by investing in the customer experience.This report informs those retail businesses that are considering selling to Europe or expanding their business there by enabling them to benchmark their services against those of leaders in the field.RetailDNA research findings in each value chain a