1、IRS215WP499|May 2024INTERNETRETAILING.NET2024DigitalX Digital Marketing Evolution,Instore,Performance&AIIn partnership with:2|InternetRetailing|May 2024IRS215WP 2024 ContentsIntroductionWelcome to our first ever DigitalX report.It arrives at a moment when,after years when it seemed as if there was a

2、n industry consensus around best practice within digital marketing,retailers and brands are looking anew at questions around how they best engage with customers across channels.Two main factors have played in to this new emphasis on how to communicate and engage with potential customers.Firstly,as t

3、echnology has improved,businesses are better able to understand consumer behaviour.Add in the potential of AI to derive insights from rich data sets and theres a huge opportunity to drive sales.Secondly,consumers are being more careful about how,where and with whom they share their personal data.New

4、 data privacy legislation is helping consumers here by moving us beyond a digital world where,as a consumer,making a purchase or visiting a website means you have automatically opted in to being tracked.So the cookies crumble,but theres a considerable upside here.This retailers and brands that are s

5、een to take care of customer data and come across as authentic in their dealings with customers are reaping huge rewards.I hope you find this report useful and,as ever,I look forward to your feedback.Ian Jindal,CEO,RetailXFeaturedP.05Why omnichannel retail is not a top-down processWhy utilising AI e

6、ffectively relies on data insightsWhy organic social continues to be key to creating great customer experiencesP.09P.11DIGITALX|INTRODUCTIONStrategic overview 03Rethinking omnichannel 05Partner perspective:Imagino 07Personalisation&performance 09Social whirl 11Interview:The Fine Bedding Company 13Co