1、Landscape Shiftsin IP Gaming An analysis of how the competitive landscape of IP in gaming has shifted in 20230305162321 2024 Sensor Tower Inc.-All Rights Reserved|2Introduction to IPsIP Mobile Gaming LandscapeIP Collaboration In-App EventsPC/Console IPHogwarts Legacy LaunchThe IP OpportunitySummary2

2、932 2024 Sensor Tower Inc.-All Rights Reserved|3What is an IP?IP stands for“intellectual property.”Intellectual properties are a class of property that include intangible creations of the human intellect.Star Wars is an example of an IP that is owned by Disney.What do Sensor Towers Licensed IP tags

3、track?Licensed IP tags identify mobile games that leverage an existing brand that originated from outside mobile gaming,for example books,television shows,toys,or celebrities.Video game IPs that have a large presence in a non-video-game format(for example Tomb Raider)are also included.For each of th

4、e 500+intellectual properties we track,we include Corporate Parent,IP Operator,and Media Type Intellectual properties often have complex ownership rights and histories,so we default to the primary or most well-known operator,corporate parent,and media type.For example,Disney is the corporate parent

5、of IP Operator Lucasfilm,which runs the Star War Licensed Intellectual Property.Sensor Tower tracks Licensed IPs across mobile gamingCorporateParentsExample:Corporate parents are the highest level entity that own a licensed IP.IP OperatorIP Operators are the smaller organizations that directly work

6、with a Licensed IP.(Often a corporate parent is also the IP Operator)Licensed IPLicensed IPs are the actual intellectual property,such as a film,sport,or board game.$16 billiongrossed by mobile IP games via in-app purchases in 2023 2022 Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-Al