1、THE IMPACT OF ARTIFICIAL INTELLIGENCE ON CONTENT MARKETINGIntroduction.3What is Artificial Intelligence?.5Marketing vs.Artificial Intelligence.8Can we create quality content with AI?.22Top AI marketing tools.34Generate great results with high quality content.42About RockContent.46SummaryIntroduction
2、 Summary4We are witnessing the launch of multiple Artificial Intelligence(AI)tools that are becoming the center of attention in the news and social media.AI-assisted tools,as well as chatbots,are expected in fact to be the future of content and marketing.With such resources,marketers can optimize th
3、e creation of posts,articles and downloadable resources.However,one issue that worries the market and industry experts is coming up:is AI-generated content reliable and useful for answering peoples questions and creating positive marketing results?What is Artificial Intelligence?Summary6Artificial I
4、ntelligence(AI)has been around in the technology world for a while now.Only recently AI tools have been developed in a way that they can generate results automatically,something that was once only achievable by humans.In short,Generative AIs,as they are called,deliver results based on the recognitio
5、n of patterns and connections,from the analysis of a large amount of data.And the internet is full of them!Additionally,AI tools are trained through machine learning to generate text,images,audio and even videos,which can be used in various business disciplines,including Marketing.Summary7Large Lang
6、uage ModelsThe technology that is attracting the most attention now is based on Large Language Models(or LLMs).They are able to search for references,analyze contexts and connect information to deliver a result that makes sense to the user.And,most of the time,it is successful.ChatGPT is an example