1、OPEN PROGRAMMATIC ADS&NO DETECTED PRIVACY POLICY BENCHMARKS Series:Privacy Violation Risks in Mobile AppsS E P T E M B E R 2 0 2 4An Assessment of Google Play Store hosted Mobile Apps with app-ads.txt files that are Failing to Disclose Detected Privacy Policies.PRIVACY VIOLATION RISKS REPORT|GOOGLE

2、PLAY STORE|SEPTEMBER 2024|2024 PIXALATE|PIXALATE.COM2TABLE OF CONTENTS ABOUT THIS REPORTPixalates legal and data science teams analysed the privacy policies of 587K apps that were:i)downloadable from the Google Play Store as of the beginning of September 2024,and ii)had apps with ads.txt files.Over

3、99%of the policies were crawled in October 2024.Using its own machine learning technologies,Pixalate conducts systematic browsing(or crawling)of the Google Play Store to derive data outputs that are presented in the reports research findings.To learn more,please review the methodology section of thi

4、s report.Executive Summary.3Privacy Policy:Explanation&Importance.5-8State of Google Play Store .9-16Top Countries of Registration .17-19Top Mobile App Developers .20-22Top Mobile Apps .23-25Methodology and Disclaimer.26-31 PRIVACY VIOLATION RISKS REPORT|GOOGLE PLAY STORE|SEPTEMBER 2024|2024 PIXALAT

5、E|PIXALATE.COM 3Using its latest privacy compliance proprietary technologies,Pixalates legal and data science teams analysed the privacy policies of 587K mobile apps that were:i)downloadable from the Google Play Store as of the beginning of September 2024,and ii)had apps with ads.txt files.From thes

6、e,12,005 Google Play Store hosted and advertising-enabled mobile apps did not have detected privacy policies.A privacy policy,also known as a Privacy Statement or Notice(hereinafter Privacy Policy)is an essential document summarising how a users personal data is processed.It is required under multip