1、1B2B Sales Benchmark Report 20242024B2B Sales BenchmarksInsights from$54 Billion of Sales Pipeline2B2B Sales Benchmark Report 2024ForewordWhen our 2023 analysis launched at the Pavilion CEO Summit in Miami,Florida,12 months ago,positivity filled the room.Every attendee had survived,and even thrived,

2、following the Covid-19 pandemic.The atmosphere carried hope that the worst was behind us and brighter days lay ahead.The reality was different as 2023 unravelled.Go-to-market strategies focused on renewals,cross-sells,and up-sells to cover stalling new business revenue.Interest rates soared,forcing

3、businesses to look inward at how to do more with less.Many cut back wherever possible to maintain stability.Layoffs were commonplace.The collapse of Silicon Valley Bank in H1 sent ripples across B2B,wavering confidence in buyers and vendors.Budgets suffered.Stretched teams bore extra responsibility.

4、All to hold steady through the storm.As we enter 2024,we must all embrace this new normal.Plato wrote,“Necessity is the mother of invention.”History has taught us that in hard times,while the majority struggles,a minority thrives.Those who rely on how they have always operated are destined to repeat

5、 the same mistakes.Those who listen to their buyers and shift focus toward what is working position themselves to grasp the opportunity ahead of them.In 2024,its more important than ever to build enduring businesses.This is only possible by achieving profitability.We must trim away what is not worki

6、ng and invest in what is.This is why we created the 2024 B2B Sales Benchmarks Report.We are focused on revealing what attributes are driving top performance and highlighting where investments are being wasted.We trust these insights will position you and your business to grasp the opportunity that l