1、The plant-forward opportunity:A business playbook to meet consumer demand within planetary boundariesCrafting innovative plant-forward portfolios presents a powerful opportunity for agrifood companies to meet better-for-you consumer needs within planetary boundaries2The plant-forward opportunity:A b

2、usiness playbook to meet consumer demand within planetary boundariesContentsExecutivesummary 04Part 1.Identifying business value 05Part 2.Building innovation pathways 09Part 3.Activating plant-forward agendas 10 Conclusion 13Preface|About this business playbook 033The plant-forward opportunity:A bus

3、iness playbook to meet consumer demand within planetary boundariesPreface|About this business playbookThe global food system is overdue for change,racking up USD$12 trillion annually in hidden environmental,health and social costs.1 Confronted with the planets limited resources and poor dietary patt

4、erns,the growing population requires more diverse and sustainable food production and consumption.WBCSDs Agriculture&Food Pathway envisions a regenerative and equitable food system producing healthy,safe and nutritious food for all,including solutions to grow the share and diversity of regenerativel

5、y produced plants and alternative proteins in diets.With this goal in mind,we collaborated with Deloitte Consulting LLP and WBCSD members to develop a new-to-market business playbook that unpacks the value and path forward to expand plant-forward foods.What are plant-forward foods and why are they b

6、eneficial?Often overlooked as a climate and health solution,“plant-forward”foods include a high share and diversity of plant-derived ingredients.Thanks to a reliance on fruits,vegetables,whole grains,nuts and pulses,plant-forward diets are both nutrient-rich and better for the environment than those