1、The State of Fashion 2025ACKNOWLEDGEMENTSThe authors would like to thank Lois Buck,Catarina Cawn,Rachel Sandri and Chloe Tait from McKinseys London and Boston offices for their critical roles in delivering this report.We would also like to thank Abhishek Goel for his significant contribution to the

2、MGFI article again this year.A special thanks to all members of The Business of Fashion and the McKinsey communities for their contributions to the research and participation in the BoF-McKinsey State of Fashion 2025 Executive Survey and the BoF-McKinsey State of Fashion 2025 Consumer Survey,especia

3、lly the many industry experts who generously shared their perspectives during interviews.In particular,we would like to thank Carlos Casado,Michael Kliger,Patrice Louvet,Santiago Poveda,Joe Preston,Nandita Sinha,Nikhil Thukral,Illya Symonenko,Libby Wadle and Jennifer Wong.The wider BoF team has also

4、 played an instrumental role in creating this report in particular,Nick Blunden,Sheena Butler-Young,Anushka Challawala,Cathaleen Chen,Niamh Coombes,Amanda Dargan,Jael Fowakes,Fred Galley,He Jia,Sarah Kent,Rawan Maki,Daniel-Yaw Miller,Malique Morris,Alex Negrescu,Anna Rawling,Darcey Sergison,Lillian

5、Sesiguzel,Arunima Sharma,Arnika Thakur,Amy Vien,Amy Warren,Michelle Wiles,Josephine Wood and Robb Young.We would like to thank the following McKinsey colleagues for their special contributions to the report creation and in-depth articles:Amine Abidi,Kari Alldredge,Sarah Andr,Ugo Apuzzo,Magdalena Bal

6、cerzak,Pamela Brown,Tiffany Burns,Ins Casanovas,Becca Coggins,Sandrine Devillard,Adarsh Dhingra,David Fuller,Antonio Gonzalo,Brian Gregg,Kenza Haddioui,Holger Harreis,Gerry Hough,Julian Hgl,Daniel Hui,Patricio Ibez,Nikola Jakic,Jonatan Janmark,Sajal Kohli,Franck Laizet,Nikolai Langguth,Ray Liu,Lucre