1、An introduction to Deloittes2024 Digital Media TrendsAs streaming,social,and gaming converge,companies should consider comprehensivestrategies to de?ne media and entertainmentsfutureor they could risk living in someoneelses vision.ARTICLE7 MINUTE READThis years Digital Media Trends report points to

2、continued disruption for media and entertainmentnotjust from streaming,social,and gaming,but also from the ways these media and their technologies areweaving together and enabling new combinations.From so much change and disruption,however,the newlandscape is becoming clearand it may demand that pro

3、viders move beyond their core businesses.Todrive discovery,engagement,and monetization of their intellectual property and services,media,andentertainment(M&E)companies may need holistic strategies that operate across TV and?lm,social mediaand user-generated content,and interactive and immersive gami

4、ng.In 2024,our study shows that the map of M&E appears exponentially larger than it did just a decade ago,and the lands are no longer divided by clear borders.Consumer expectations of media and entertainmentmay now be shaped more by social media,content creators,and video games than by TV and?lms.Ho

5、wpeople weigh the value of entertainment options appears to be changing shape as well.Our survey data shows that US consumers are questioning the value of streaming media while alsodeclaring their unwillingness to ever pay for social media.Just as streaming video providers are rebuildingthe ad model

6、s that buoyed pay TV,fewer people surveyed are moved by commercial advertising and,instead,seek recommendations from trusted creators and in?uencers to help them navigate and?nd value.More are turning to online multiplayer video games for virtual friendship,content discovery,and brand andfranchise i