1、The Rise of AI:Consumer PerspectivesIN PARTNERSHIP WITH:2|Parks AssociatesIntroductionArtificial intelligence(AI)has the potential to transform how businesses operate and how consumers watch and interact with devices and entertainment services.AI,specifically generative and conversational AI,will op

2、en new opportunities for workers and businesses to become more efficient,saving both time and cost as well as delivering new AI-enabled products and services.Todays decision makers need to understand consumer perceptions around AI and assess opportunities while simultaneously mitigating any risks.Wh

3、ile consumers often unknowingly interact with AI almost daily,many are still unfamiliar with and apprehensive of it.The entertainment industry stands to benefit from AI and is moving forward with solutions that implement the technology,but it needs to do so strategically in order to earn and keep co

4、nsumer confidence and trust.This white paper assesses the rise of AI across media,entertainment,and advertising.It shares survey findings on consumer sentiment about the use of AI in content creation and devices within the home as well as issues surrounding privacy and security.It serves as a guide

5、for businesses to steer decision-making and be as prepared as possible for the coming years.47%of US internet households report familiarity with at least one AI technology and 69%report concern with the data and privacy implications of its use.TABLE OF CONTENTSIntroductionThe Invisible Presence of A

6、IApplications in MediaConsumer SentimentBusiness Planning&OutlookWhat to Expect NextThe Rise of AI:Consumer Perspectives24589113|Parks AssociatesThe Promise of AI:Augmentation,Prediction,and CreationRise of AI:Generative and Conversational AIThe benefits of AI are widespread and capable of touching