1、IZEA INSIGHTS SPECIAL REPORTNovember 2024Influencer Aspirations 2024 IZEA Worldwide,Inc.INTERNATIONAL EDITIONWe surveyed over 6,000 social media users across six countries with over 1,000 respondents from each to understand who considers themselves influencers,who aspires to become one,and the role

2、influencer marketing plays in the daily lives of consumers around the world.BACKGROUNDProvide insights for our partners who are responsible for marketing products and services on digital platforms.Educate and assist decision-makers who must stay informed on social media and influencer marketing tren

3、ds to operate their businesses.Help all parties understand how the growing creator ecosystem is introducing a wide range of voices who can positively impact influencer marketing campaigns of all sizes.GOALSAll product names,logos,and brands are the intellectual property of their respective owners.Al

4、l company,product,and service names used in this report are for identification purposes only.Use of these names,logos,and brands does not imply endorsement or partnership.SAMPLE POPULATIONINTERNATIONAL SOCIAL MEDIA USERS6,322 RespondentsAll respondents were required to have an internet connection an

5、d be a social media user in order to participate in the survey.United States Mexico Canada Australia United Kingdom ChinaGEOGRAPHYDATA GATHEREDTOGEOGRAPHYDATA GATHERED12/27/235/30/240%10%20%30%40%18-2930-4445-6060SEX0%10%20%30%40%50%60%MaleFemaleAGE25%OF SOCIAL MEDIA USERS SURVEYEDconsider themselve

6、s influencers.Q:Do you consider yourself a social media influencer?0%10%20%30%40%50%AustraliaCanadaChinaMexicoU.K.U.S.“Yes”by Country#1#2#3INFLUENCER FOLLOWINGSQ:How many people follow you on social media?0%10%20%30%40%1 millionAustraliaCanadaChinaMexicoUnited KingdomUnited StatesINFLUENCERSOnly 7%o