1、Digital CommerceReimagining commerce for telecommunications:Personalizing journeys,transforming experiencesWhitepaperAuthors Jonathan Goldberg and Ziv Dagan-and fellow contributors:Mustafa Oyumi,Alina Liber,Maya Dumanovich.Table of contentsPage0105030204Executive summaryDecreasing basic communicatio

2、n revenuesDependency of products on customer locationSales journeys and customer lifecycle managementRapid technological changesDependencies between products and servicesIntegration and expansionSophisticated price(step/tier)and promotion strategiesCustomers and partners expect connected simplicity

3、in real timeCustomer eligibilityCommitment termsFlexible bundling for digital marketplaceCommunications&media commerce evolution0304080905080911050910101204040608Flexible commerce offering for service providersService provider challenges in an era of changeEvolution of commerce systemsService provid

4、er uniqueness for commerce systemsTable of contentsAmdocs Commerce3Any organization that sells goods or services needs a commerce system that allows customers to review and purchase their offerings,either online or in a bricks-and-mortar physical location.The digital revolution that has occurred ove

5、r the last decade or so has increased customer expectations of easy and seamless online purchase and delivery a phenomenon brought into focus even further by the COVID-19 pandemic.This trend has encouraged the development of new general-purpose commerce engines that support sales of a bewildering va

6、riety of products.Unlike general commerce applications that deal with one-time purchases,the communications&media industry presents unique aspects,requiring specialized knowledge and capabilities from an industry-grade commerce solution.Examples include the dependency of services on the customers lo