1、An inside look at the brands rewriting the rules of advertisingBrought to you by MediaRadar2024 EDITION2FUTURE TITANSAdvertising is changing fast.Whos leading the charge today,and how?Every month in the U.S.,100,000 brands are involved in advertising 10,000 of them for the very first time and 30,000

2、 are trying a new channel or ad format.Advertising is a vibrant industry,but its easy for marketers to get lost in all the noise.Could they look up to market leaders for inspiration?Theres plenty of research out there telling us that Apple(or Amazon,or Walmart)spends the most,sells the most,has the

3、highest valuation,or is the fairest of them all.Industry analysts are obsessed with rankings,after all.But this isnt that kind of report.Not to take anything away from the titans of advertising theyve earned their position but theyre hardly a model for others to emulate.Theyre the incumbents.They ha

4、ve massive scale and brand recognition,near bottomless media budgets,and they answer to different market dynamics than everyone else.You cant beat them at their own game.Rather,the ones to emulate are the challenger brands snapping at their heels.Theyre hungry,relatable,and eager to experiment with

5、new media,creative,and business strategies to close the gap.Like you,theyre trying to make their mark,and youre more likely to learn from them than from the brands at the top.Unfortunately,those up-and-coming champions are rarely featured in industry reports because titans cast too long a shadow.Wel

6、l,not anymore.Our research,backed by mountains of empirical data,shines a spotlight on the challenger brands currently working their way up the ladder and transforming the advertising landscape as we know it:The Future Titans of Advertising.3FUTURE TITANSLearn more at Brought to you byWhat makes a F