1、IZEA INSIGHTS SPECIAL REPORTNovember 20242025 Trust in Influencer Marketing 2024 IZEA Worldwide,Inc.US EDITIONInfluencers Inspire People to See,Search and Shop for Brands.IZEA proudly releases our fourth annual“Trust in Influencer Marketing”report that uncovers insights about brand-building trends i

2、n the creator economy.As audiences continue to shift from television to social media,marketing budgets are shifting to influencer marketing.Our proprietary research shows that influencers are increasingly inspiring people to see,search and shop for brands on social media.SEE People are seeing brands

3、 on social media in a different light than traditional media.Why?Because its more authentic than other media and marketing channels.Our research shows that people prefer influencer-created content over professionally created content at a growing rate.As a result of this authenticity,trust in influen

4、cers is at an all-time high.SEARCH On the consumers path to purchase,people are searching for brands that match their needs and lifestyle.Social is playing a crucial role when it comes to product research.In fact,our research shows that 86%of people are searching for brands on social media before ma

5、king a purchase.SHOP Social shopping is surging unlike ever before with 77%of people making a purchase through social media platforms.This is partially due to the growing trust of influencers and partially due to better platform experiences.Social media platforms are increasingly nudging audiences d

6、eeper into the sales funnel to the moment of truth.We hope you find these trends insightful.We would be delighted to work with you and light up the creator economy with IZEAs.Patrick Venetucci Chief Executive Officer,IZEA We surveyed over 1,000 U.S.-based consumers to help understand their sentiment