1、Q3.2 0 2 4An Analysis of the State of Open Programmatic CTV Advertising,Trending Categories,and Ad Fraud Risk.CONNECTEDTV(CTV)AD SUPPLYCHAIN TRENDSLATIN AMERICA(LATAM)INVALID TRAFFIC BENCHMARKS REPORT(Q2 2022)|2022 PIXALATE|PIXALATE.COM2TABLE OF CONTENTS ABOUT THIS REPORT:Pixalates data science team

2、 analyzed programmatic advertising activity across over 100 thousand Connected TV(“CTV”)apps and over 8 billion global open programmatic ad transactions in Q3 2024 to compile this research.Pixalates datasets consist predominantly of buy-side open auction programmatic traffic sources.Pixalate is shar

3、ing this data not to impugn the standing or reputation of any person,entity or app,but instead,to render opinions and report trends pertaining to CTV programmatic advertising activity in the time period studied.Key stats and trends.4-8Top Grossing CTV apps by store.9-13CTV store and category trends.

4、14-22Methodology and glossary.23-25CTV AD SUPPLY TRENDS REPORT|2024 PIXALATE|PIXALATE.COM|INFOPIXALATE.COM3Alba Del VillarHawn SmithAd Fraud Product ManagerChief EconomistREPORT AUTHORSCTV AD SUPPLY TRENDS REPORT|2024 PIXALATE|PIXALATE.COM|INFOPIXALATE.COM4Q3 2024 CTV Supply Chain Trends:Latin Ameri

5、caCTV ad spend increased in Latin America by 27%YoY as of Q3 2024,and 21%YoY the prior year of analysis,Q3 2022 vs.Q3 2023,moderated growth rates compared to 2021-22 YoY increases.14.5%invalid traffic(IVT)rate in Latin America for open programmatic CTV in Q3 2024,up 11%QoQ from 13%in Q2 2024,and low

6、er than the Global Q3 2024 IVT rate of 23%.ViX is the top grossing CTV app in LATAM,grossing an estimated$1.6M open programmatic ad spend in September 2024 across Roku,FireTV,tvOS and Samsung app stores.CTV ad spend increased in Latin America by 27%YoY as of Q3 2024,and 21%YoY the prior year of anal