1、Embracing the GenAI opportunityHow Europe can seize the vast potential of Generative Artificial IntelligenceStrategy&|Embracing the GenAI opportunity2ContactsAustriaDr.Matthias SchlemmerPartner,European Head of Data&AIStrategy&Austria+43-664-515-SwitzerlandDaniel Ettlin Director,Strategy&Switzerland

2、+41-79-636-6661daniel.ettlinpwc.ch GermanyDr.Philipp WackerbeckPartner,Global Head of Financial Services Strategy&Germany+49-170-223-Martin B.RietzelSenior Manager,Strategy&Germany+49-160-225-About the authorsDr.Matthias Schlemmer is a Partner at Strategy&Austria.Being the European Head of Data and

3、AI for Strategy&,he is also a member of the Retail and Consumer as well as Technology Strategy practices,with a focus on digital transformations and deep expertise in data analytics and artificial intelligence.He brings extensive program and project experience in various cultural environments for bu

4、siness strategy,operating model,organizational transformation,logistics,IT strategy,and digitization.His clients include European technology players,retailers and global consumer goods companies.Dr.Philipp Wackerbeck is a Partner at Strategy&Germany,based in Munich.As the Global Head of Financial Se

5、rvices for Strategy&and PwCs EMEA Banking&Capital Markets Leader,he regularly advises clients on important strategic projects like growth and market entry strategies,reorganizations,large-scale transformations and particularly in deals related projects including M&A,carve outs and debt and equity tr

6、ansactions.Additionally,he has in-depth knowledge in the risk,capital and regulations space.Daniel Ettlin is a Director at Strategy&Switzerland.As a member of the financial services practice,he covers a wide range of topics including Wealth and Asset Management,Corporate Banking and Fintech.Having s