1、SOCIAL MEDIA TRENDS 2024 OGILVY SOCIAL.LAB 2024,ALL RIGHTS RESERVED A culture-first reset for brands on social.CONTENTS SOCIAL MEDIA TRENDS 2024/01/FOREWORD/02/SOCIAL 3.0/03/TRENDS/04/WRAP UP01 FOREWORD OGILVY SOCIAL.LAB 2024,ALL RIGHTS RESERVED FOREWORD SOCIAL MEDIA TRENDS 2024 2024 marks the 30th

2、anniversary of Italys Roberto Baggio missing a penalty winner against Brazil in the 1994 World Cup finals.During the events opening ceremony,the American organizers made Diana Ross take a spot kick,which she ominously missed.That moment in time was a well-documented cluster bomb in culture,exploding

3、 across traditional media.Imagine social and memes were available at scale back then.Fast-forward to today.Culture is less top-down.Social has enabled a more bottom-up,bubble-up,decentralized way for culture to emerge.And the energy,velocity and amplification power of social is reshaping our world,e

4、nabling subcultures and shifting power to consumers and communities.This is a new context where there is not one easy-to-understand mainstream popular culture.To win attention and connect in this new environment,brands need to understand nuances and show empathy like never before.Brands must not onl

5、y react to culture but also embrace it,and sometimes lead it.In 2024,social media success hinges on this cultural integration.And what a time to be alive for social platforms to navigate users in a world thats on fire.Half of the planet is looking at crucial elections that will have defining implica

6、tions for democracy,for ongoing climate concerns,for the direction of geo-political conflicts and and for people craving for more individuality.All of this while platforms struggle with attention-scarcity,differentiation needs,AI disruption and advertising under pressure.But hey,its the new normal.B