1、IPSOS VIEWS GOLDENYEARS,GOLDEN OPPORTUNITIESPreparing your business for an aging world Colin HoChris MurphyWe have experienced many disruptive events in the past few years.To name a few:a pandemic,high inflation,severe weather,political upheavals,and most recently,the explosion of Generative AI.Many

2、 of these changes were dramatic,widespread,and salient.In response,companies pivoted and adapted.But change also comes in slower,less dramatic flavors,with the full impact not realized until years later.The aging of the world1 is one such change.While many of us are aware of this trend,it fails to c

3、apture our attention in the same way as the more recent global emergencies.In a world of quarterly earnings and daily natural disasters,we are more inclined to deal with the urgent and less inclined to deal with tectonic shifts that seem so far off in the distance.The causes of this change-increased

4、 longevity and lower fertility rates-also seem rather dull and uninteresting in comparison.It would be a serious mistake,however,to ignore this aging trend.An aging world may not hurt us now but will significantly impact businesses over time.In this paper,we describe how the world is aging,explain h

5、ow it will impact businesses and,most importantly,share how businesses can prepare for this change.An Aging World Across the world,as people live longer and birth rates decline,the global population is slowly but surely getting older(see Figure 1).By 2050,one out of every five people in the world is

6、 projected to be 60 or over.This ratio is projected to be one in three for Europe and North America.At that point,it will be impossible to ignore this older age group.The story remains the same when we look at the aging trend in terms of the absolute number of people(see Figure 2).With absolute numb