1、Living consumer intelligence| of the Ahead of the Games:Summer Games:Summer Olympics 2024Olympics 2024Exploring audience interest and brand sponsor awareness ahead of the 2024 Summer Olympics in Paris.US Summer Olympic Games 2024 report1U N I TE D S TA T ESUS Summer Olympic Games 2024 report2Get in

2、touch1Foreword2Report takeaways3Audience interest&viewing motivations4Viewing trends5Sponsorship spotlight6MethodologyContentsContentsOlympic trademarks and/or copyrighted material used in this report are owned by the IOC.YouGov does not claim any commercial association with the IOC or the Olympic G

3、ames.US Summer Olympic Games 2024 report31.Widespread appeal:The Olympics is a sporting event that appeals to all ages,with relatively consistent interest levels across age groups particularly in the US.2.Age behaviors:1824-year-olds are more influenced by their family/friends to watch the Summer Ol

4、ympics,whereas older followers feel a stronger sense of national pride and desire to witness athletic feats.3.Games engagement:Live TV viewing and shorter form recap content will be the most popular ways to engage with the Games.Summer Olympics 2024:Summer Olympics 2024:Report takeawaysReport takeaw

5、ays4.Popular sports:Swimming and athletics(track&field)are the most anticipated Summer Olympics sports across all markets surveyed,while men have a greater preference for soccer and women rank gymnastics highly.5.Brand impact:Coca-Cola is the most associated brand with the Summer Olympics,as the mos

6、t recalled sponsor in 9 of the 10 markets studied.6.Sponsor spotlight:Sponsoring the Olympics has a beneficial impact on impression of brands,with positive perception of sponsor Visa 14%higher on average among followers of the Games.Get in touchUS Summer Olympic Games 2024 report4ForewordForewordExp