1、w w w.h a r r i s w i l l i a m s.c o mHEALTH&BEAUTYANNUAL SURVEYF a l l 2 0 2 4KEY TAKEAWAYS2024 HEALTH&BEAUTY SURVEY101STABLE SPENDING&DEMAND DRIVERS02PRODUCT EFFICACY OUTWEIGHS CLEAN&SAFE03SOCIAL MEDIA&AMAZON GAINING INFLUENCE89%of consumers are spending the same or more in beauty and personal ca

2、re vs.2023,driven by inflation and steady consumption,and 94%expect to spend the same or more in the coming year.Clean and safe formulas remain a high priority,but products need to perform and deliver results first.Affordability moved up,suggesting higher price sensitivity(and consistent with mass a

3、s the#1 channel).A notable shift has occurred in how consumers discover and learn about new products and brands,with social media and Amazon increasing in influence and traditional methods(i.e.,browsing,recommendations)declining.04TOP PURCHASE INTENT IN DAILY USE PRODUCTS05#1 SKIN HEALTH PRIORITY IS

4、 DAILY SPF06AGING WELL IS TOP WOMENS HEALTH PRIORITYDaily hair and skin care have the highest purchase intent followed by eye/lip/face cosmetics,with personal fragrance and complexion cosmetics switching places to fourth and eighth,respectively,this year.Daily SPF moved into the first spot(vs.third

5、in 2023),displacing active ingredients.Other top priorities include personalization for hair health,home fragrance in self-care,and safe for sensitive skin in fragrances.Consumers associate aging well with specific beauty products,as younger consumers more frequently cite science-based skincare and

6、older consumers more often cite cosmetics tailored for their age and skin.CONSUMER SPENDINGDYNAMICS&PROPENSITY20115.2%31.7%41.6%9.8%1.7%14.1%23.2%19.4%15.0%11.9%16.3%35.2%26.7%32.9%5.3%Over 89%of all consumers surveyed are spending the same or more than they did in 2023,slightly higher than last yea