1、The eCommerce Organizational Benchmark Study2024Moving from FOMO to FOCUS2THE 2024 ECOMMERCE ORGANIZATIONAL BENCHMARK STUDYTable of contents3 About the eCommerce Organizational Benchmark survey4 Executive summary7 People14 Partnerships24 Practices32 So what?Now what?36 About Profitero3THE 2024 ECOMM

2、ERCE ORGANIZATIONAL BENCHMARK STUDYProfitero conducted our 8th annual eCommerce Organizational Benchmark survey of brand manufacturers from July-August 2024,gathering 366 responses from eCommerce leaders across the globe.As always,we set out to determine brands top organizational priorities,challeng

3、es,and more.But this year,weve gone a step farther by mining our most robust global sample yet to determine what sets eCommerce leaders apart from the rest.Our survey continues to evolve as the industry changes.Were diving deeper into hot industry topics including retail media,advanced content,autom

4、ation and AI to uncover the latest insights and industry best practices.Plus,were putting the eComm center of excellence under the microscope for the first time to learn how brands are adapting leadership structures to keep pace with accelerating democratization of eComm knowledge and responsibiliti

5、es.About the eCommerce Organizational Benchmark surveyIndustry verticalsFood&Beverage30%Health&Beauty44%Vertical totals exceed 100%as some respondents cover multiple verticals.Home Goods30%General Merch51%Non-edible CPG25%Dont know/doesnt apply1%Company size$1B-$10B38%$100M-$999M23%$10B19%$100M19%Re

6、gionEMEA36%LATAM14%APAC14%NA36%Industry vs.leaders*Everyone Else80%Leaders20%*Our definition of leaders included 26%+omnichannel growth and 26%+share of their categories eComm sales.Moving from FOMO to FOCUS eCommerce has put brands on a rollercoaster ride since 2020.And while organizations have bee