1、The Email Personalization Handbook:Tips,Tools,and Examples How to craft memorable brand experiences that resonate with subscribersBuilding bridges:How personalization fosters human connection Imagine a chef preparing a meal with your favorite ingredients,or a playlist finely tuned with your most-lov

2、ed songs.This is the very essence of personalizationits about delivering an experience so tailored and unique,that it feels distinctly yours.As marketers,we should aim to nurture that same human-to-human connection whenever possibleespecially in an era dominated by artificial intelligence(AI).The av

3、erage person sees 10,000 ads daily,and cutting through the noise requires more than just delivering marketing messages;it requires making an effort to establish a real,human connection(and that means going beyond the MERGETAG).Not convinced?Lets look at the facts:80%of consumers are more likely to m

4、ake a purchase from a brand that provides personalized experiences.Personalized emails deliver six times higher transaction rates than emails without personalization.64%of emails are sent by companies that leverage personalization using dynamic content.This means personalized emails are an industry

5、standard.Good news:as email marketers,this is where our medium shines!In this guide,well explore the landscape of personalization,along with a comprehensive showcase of the possibilities that email personalization brings to the table.The Email Personalization Guide2Part 1:The personalization renaiss

6、ance 1)A new era:Marketing in a post-GenAI world 2)Email clients hunker down on security 3)Zero-and first-party data Part 2:Getting started with dynamic content 1)How it works 2)Preparing your data Step 1:Start with the basics Step 2:Assess how your data is structured Step 3:Standardize your data St