1、RXSFSUK24RP499|June 2024WWW.RETAILX.NET2024RetailX UK FashionIn partnership with:2|RetailX|June 2024RXSFSUK24RP 2024 ContentsUK FASHION 2024|INTRODUCTIONIntroductionMarket context 3Sector analysis 5Purchase channels 8Social commerce 10Delivery and returns 11Subscriptions 13Payments 14Sustainability

2、and second-hand 15Partner perspective:Akeneo 17Case study:M&S 19Case study:Kurt Geiger 20Case study:Secret Sales 21Case study:Zara 22Case study:Boohoo 23Case study:Cider 24Future expectations 25Figures 27Knowledge partners 28FeaturedFashion spending in the UK has continued to decline from its post-p

3、andemic peak in 2021,with shoppers more likely to be updating outfits with accessories than investing in new clothes.The 21.7bn spend is dominated by womenswear,which accounts for around half of the annual spend.Customers are buying both online and instore,with the share of offline purchasing contin

4、uing to increase as the offline/online balance has normalised after the pandemic.When buying online,customers are increasingly using their mobiles to buy.Social commerce is growing with consumers not only influenced by social media as to what to buy,but more than half buying fashion through Facebook

5、.TikTok isnt far behind.Delivery and returns continue to be major challenges for fashion retailers in the UK.The cost of both can quickly inflate.One solution to keeping such costs under control are delivery subscriptions and more than a quarter of UK fashion ecommerce shoppers have signed up.Second

6、-hand clothing is a major market in the UK with 41%of consumers having bought second-hand clothing in the last year.Ian Jindal,CEO,RetailXPurchase channels:instore purchasing is returning to pre-pandemic levels but when buying online mobile is the device of choiceSocial commerce:Facebook is the domi