1、The Era of Taylor SwiftA Statista Spotlight report on the cultural and economic impact of Taylor Swift and her Eras TourDIGITAL&TRENDSSource:CC BY 3.0;YouTube:The Best Outfits At The 2019 American Music Awards|Cosmopolitan UK2Sources:Billboard;CNBC;Forbes;Guinness World Records;Medium;Spotify;Statis

2、ta;Tweet Binder;Variety;YouTubeHow popular is Taylor Swift?Taylor Swifts popularity on Google searches has soared in the past year,reaching an all-time high in October 2023.When it comes to online news articles,Swift was by far the most popular touring artist of the past year based on mentions.One i

3、n four U.S.adults consider themselves a Taylor Swift fan;the pop superstar is most popular among Gen Z and millennials.What is Taylor Swifts role in the music industry?With 12 Grammys,23 MTV Music Awards,and 39 Billboard Music Awards,Taylor Swift is among the most celebrated artists in history.Swift

4、 has sold 137.5 million digital singles in the U.S.,the second-most of all female soloists.The singer-songwriter is Spotifys most streamed artist of 2023.What is Taylor Swifts economic impact?Taylor Swift has an estimated net worth of 1.1 billion U.S.dollars,most of which comes from her music releas

5、es.The Eras Tour will likely generate an estimated 4.5 billion U.S.dollars in revenue worldwide.“Taylor Swift:The Eras Tour”has become the biggest concert film of all time,with around 123 million U.S.dollars generated on the opening weekend.3Key questions answered in this reportYou dont know about m

6、e,but Ill bet you want to20192020202120222023Sources:Notes:Data is as of October 31,2023;0 is the least popular and 100 is the most popularStatista;Cosmopolitan;The Wrap;GMA;People;Variety4Google Trends index based on worldwide searches on Google for“Taylor Swift”since the release of“Lover”in August