1、A survey of Indias data privacy landscapeHow aware and prepared are Indian consumers and businesses to navigate the new era of digitalprivacy?2|PwC How aware and prepared are Indian consumers and businesses to navigate the new era of digital privacy?Data is an asset that consistently delivers multid

2、imensional value to enterprises,facilitating better decision making,a finer understanding of customers,greater efficiencies,and the ability to identify trends and stay ahead of the curve.It plays a critical role in driving innovation,steering proactive risk management and building financially resili

3、ent organisations.For something as valuable as data,protection and privacy are of paramount importance.Only then can businesses harness this asset optimally.Only then would this asset continue to be an asset.This need becomes even more pronounced in the context of Indias current development paradigm

4、,as it transitions into a high-growth digital economy.The Digital Personal Data Protection(DPDP)Act,2023,has been introduced in the country at this critical juncture.As the first-of-its-kind pioneering legislation in India,the act seeks to empower individuals or data principals,by strengthening thei

5、r rights to control personal data while simultaneously enhancing accountability for businesses and institutions handling such data.This legislation will have a bearing on every business and thereby on the overall economy.And it will equally impact each of us as citizens,consumers,employees,business

6、leaders or owners.Such a formal and legal data governance mechanism is not only much needed but also critical for a future that will be increasingly technology and data driven.While the introduction of the law is a welcome move and mirrors in many ways the strong precedents set by the US and the mem