1、GOING MORE DIGITALManufacturers and distributors build out their ecommerce growth strategies.MAY 2024B2B ECOMMERCE HANDBOOKCompliments of Copyright 2024 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.Content published May 2024.B2BCOMMERCE 360Overview 3Forging a foundation for B2B co

2、mmerceCASE STUDIESHuisman 13A crane manufacturer connects online with customers aboard sea-going vessels.Alibaba 19The e-marketplace company builds out its international commerce.Republic National Distribution Co.22RNDC grows as its B2B customers embrace ecommerce.ABOUTThe editor 26Digital Commerce

3、360 28SPONSOR ARTICLESLucidworks 6Lucidworks helps B2B sellers meet buyers expectationsIntershop 11How much composable is too much?Copyright 2024 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.Content published May 2024.B2BCOMMERCE 360For some B2B ecommerce practitioners,a digital g

4、rowth strategy is deeply embedded in how they operate.And it plays a central role in driving up their customer loyalty and overall revenue.“Its becoming part of our DNA,”says Dan Florness,president and CEO of industrial products distributor Fastenal Co.In the companys 2024 first quarter,digital sale

5、s surpassed$1.1 billion,accounting for 59%of total sales.To build out its digital sales,Fastenal embraces a multipronged strategy of selling through several channels including F,internet-connected vending machines and vendor-managed inventory programs.“Ecommerce continues to get nice traction,and ou

6、r digital footprint continues to expand,”Florness said recently.He noted that digital was approaching 60%of sales,adding:“Ultimately,we believe that ends up being 85%.”B2B companies launching or building out an ecommerce technology ecosystem and strategy have many options The trick is finding the ri